Google has elevated Aparajita Saxena to the position of Strategic Alliances Lead, Google Marketing, marking a new responsibility for the marketing professional within the technology company.
Saxena announced her appointment through a LinkedIn post on October 27, confirming her transition to the new role. She previously served as Integrated Media Manager, Media Lab, APAC, at Google.
Sharing the update on LinkedIn, Saxena wrote, "I'm happy to share that I'm starting a new position as Strategic Alliances Lead, Google Marketing at Google!"
The appointment follows her experience in integrated marketing, strategic partnerships, content development and media planning. Saxena brings more than 14 years of industry experience, having worked across technology companies, advertising agencies and media organisations.
In her previous position at Google's Media Lab, APAC, Saxena was associated with the company's integrated media function across the Asia-Pacific region. The role formed part of Google's broader marketing operations, which encompass media strategy, planning and coordination across markets.
Her new designation places her within Google Marketing's strategic alliances function. While the company has not publicly detailed the specific responsibilities associated with the position, strategic alliances roles generally involve managing partnerships and coordinating initiatives with external organisations.
Before joining Google, Saxena worked with Meta, Publicis Groupe and Omnicom Media Group, gaining experience across different segments of the advertising and digital marketing industry.
Her professional background includes strategic partnership development, content-related initiatives, and tactical media planning and buying for advertisers of varying sizes.
The experience spans both the technology platform and agency sides of the marketing ecosystem, providing exposure to different approaches to advertising strategy, media execution and partner engagement.
At Google, marketing teams work across several areas, including brand communications, consumer engagement, product marketing and media operations. The company's Media Lab function supports integrated media planning and marketing activities across markets.
Saxena's move from an integrated media position to a strategic alliances designation represents a shift in her responsibilities within the organisation.
The development also adds to the series of leadership and functional appointments across the technology and marketing sectors, where professionals with experience in advertising, media and digital platforms continue to take on partnership-focused roles.
Google has not disclosed whether Saxena's appointment involves changes to the wider organisational structure or whether additional appointments will follow.
Further details regarding the geographical scope of her new responsibilities, reporting structure and strategic priorities have not been announced.
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