PNY has announced the establishment of a local Return Merchandise Authorization centre in India to support NVIDIA GeForce and NVIDIA Professional GPUs. The new setup is being launched in partnership with Repair & Return Technology Pvt Ltd, a move that aims to strengthen after sales support for Indian consumers and enterprise GPU users. The initiative marks an important step for the company as demand for graphics processing units continues to rise across gaming, AI development, design workflows and high performance computing.
According to details provided by the company, the local RMA facility is expected to streamline the repair and replacement process for NVIDIA GPUs sold in India. Customers had previously relied on regional or overseas processes for warranty and service requests, which often increased turnaround times. With the new domestic centre, PNY aims to offer faster resolution, standardised procedures and more accessible support for partners and end users.
India has become a significant market for GPUs, driven by the rapid adoption of AI tools, large scale data analytics, engineering simulations, gaming, content creation and professional design applications. Enterprises, educational institutions and independent developers have all increased investment in higher performance hardware. As a result, reliability, warranty coverage and timely service have become major priorities for buyers. A localised support structure helps address these requirements and strengthens confidence among channel partners and system integrators.
PNY’s partnership with Repair & Return Technology Pvt Ltd focuses on creating a structured workflow for receiving products, diagnosing issues, repairing units when possible and issuing replacements when required. The company stated that the RMA centre will follow NVIDIA approved processes and quality standards to ensure consistency in service. The domestic setup is expected to reduce logistics costs and eliminate long waiting periods associated with cross border servicing.
Industry observers note that the move aligns with the broader trend of global technology companies expanding local presence in India. Increasing hardware adoption across sectors has resulted in a stronger emphasis on service infrastructure, technical manpower and regional availability of replacement components. Companies operating in segments such as storage, networking, computing hardware and semiconductors have invested in India focused support ecosystems to improve customer satisfaction.
For individual consumers, especially gamers and PC builders, the availability of a local RMA centre is likely to be significant. Graphics cards remain one of the most expensive components in a computer build, and warranty support is a key factor in purchasing decisions. Faster servicing reduces downtime and provides reassurance for high value purchases. The initiative is expected to support a wide range of products, from entry level GeForce GPUs to NVIDIA’s workstation grade professional cards used in design studios, engineering firms and research organisations.
The professional computing landscape in India has also evolved. Sectors such as architecture, automotive design, healthcare, media production and artificial intelligence rely heavily on GPU acceleration for daily work. Many organisations have begun building in house AI capabilities, increasing their dependence on reliable, high performance hardware. With PNY’s expanded support infrastructure, enterprise customers will have access to faster warranty handling, reducing potential delays in critical business operations.
The announcement also reflects India’s increasing importance in the global AI and semiconductor ecosystem. As demand for GPUs rises worldwide, companies are focusing on improving regional operations to support developers and enterprises. Localised after sales service helps facilitate wider adoption by reducing barriers associated with hardware maintenance.
As part of the launch, PNY highlighted its commitment to engaging more closely with distributors, system builders and resellers in the country. Improved service capability is expected to help channel partners provide better support to customers while also strengthening PNY’s brand position in a competitive GPU market. The company has been steadily increasing its visibility in India’s gaming and professional hardware segments, and the RMA centre is set to further bolster its presence.
The collaboration with Repair & Return Technology Pvt Ltd will involve trained technicians, validated spare parts and an organised ticketing and tracking system for RMA requests. Customers will be able to follow standardised procedures for submitting requests, and the centre will manage repair logistics directly within India. By reducing dependency on overseas facilities, PNY aims to improve turnaround time and customer experience.
The new arrangement is expected to benefit both B2C and B2B segments. Gamers, creators and PC enthusiasts will have access to more convenient support, while enterprise clients will receive more efficient service for mission critical professional GPUs. As AI development and digital transformation initiatives accelerate across India, improved hardware support infrastructure is likely to play a key role.
The launch of the RMA centre comes at a time when global interest in GPUs has reached unprecedented levels due to AI training and inference workloads. Market analysts project steady growth in GPU shipments for both consumer and enterprise segments. With the new Indian facility, PNY intends to meet the expectations of a growing user base while reinforcing its long term commitment to the market.