Doshi, an Indian-origin engineer based in New York City, has co-founded Bounty, an AI-powered marketplace designed to help businesses outsource specific outcomes, such as lead generation, candidate sourcing and customer outreach, with payments linked to verified results rather than hours worked. The startup is currently in its early stages and remains pre-revenue.
Before becoming a founder, Doshi secured a software engineering role at Google after graduating from Georgia Tech. Her journey began with an unusual decision. She initially declined a Google offer because it required relocating to California, preferring to work in New York instead. Two months later, Google offered her a New York-based engineering role, which she accepted.
While she described her experience at Google as rewarding, Doshi said she increasingly wanted a more creative and interactive outlet beyond software engineering. That ambition led her to launch the "0 to 1" podcast in early 2025 with fellow software engineer and future co-founder Rayan Dabbagh. The show features conversations with founders, executives, engineers and creators, exploring the journeys behind their careers rather than simply their achievements.
The podcast quickly gained traction, surpassing 100,000 YouTube views within its first year and helping Doshi connect with senior leaders across major technology companies, including Amazon and Microsoft. She has described the platform as an important networking channel that opened doors which would have been difficult to access through conventional professional routes.
As the AI industry gathered momentum, Doshi said she became convinced that the timing was right to build a company. She left Google in May to focus full-time on Bounty, saying the greater risk was remaining in a comfortable role while wondering what might have been.
The startup aims to create an outcome-based AI marketplace where organisations pay only after predefined tasks are completed successfully. Rather than charging for effort or time, the platform is designed around measurable business outcomes, reflecting a broader shift toward AI-enabled service delivery.
Although the move involved giving up a lucrative technology salary, Doshi has acknowledged that financial security can sometimes discourage entrepreneurial risk-taking. She said her founder compensation is only a fraction of what she earned at Google, while the podcast has yet to generate meaningful revenue through sponsorships.
Her story comes as the rapid growth of generative AI continues to encourage a new wave of startup creation across Silicon Valley and beyond. Many founders are seeking to capitalise on advances in AI models, automation and agentic workflows while building businesses around specialised use cases.
For the technology industry, Doshi's decision reflects a wider shift in career aspirations among younger professionals. Rather than viewing large technology companies as the final destination, an increasing number are treating them as learning grounds before pursuing entrepreneurial ambitions.
As AI continues reshaping software development and digital businesses, stories like Doshi's illustrate how the technology boom is influencing not only products and platforms but also career choices. Whether Bounty succeeds commercially remains to be seen, but her transition from Google engineer to startup founder highlights the growing appeal of building businesses during what many see as the next major wave of AI innovation.