Priced at $25/month, Google’s latest multimodal AI surpasses competitors on key benchmarks, including MMLU and GPQA
Google has launched Gemini 2.5 “Deep Think,” its most advanced artificial intelligence model to date, aimed at enhancing cognitive reasoning and complex problem-solving. The latest update in the Gemini series marks a strategic attempt by the tech giant to not only compete with but outperform rival models from OpenAI and xAI.
The Gemini 2.5 Deep Think model, now available to users through Google’s AI Premium Plan priced at $25 per month, integrates advanced capabilities for brainstorming, contextual understanding, and multi-modal interaction. The rollout comes at a time when generative AI companies are locked in an arms race to build smarter, more responsive language models for consumer and enterprise use.
Gemini 2.5 Deep Think: What’s New?
Unlike earlier iterations, Gemini 2.5 Deep Think leverages expanded memory, advanced reasoning, and enhanced multi-turn conversation handling. It is designed to simulate a more “brainstorming-like” experience, where users can feed in prompts and get iterative, nuanced responses.
According to Google, the model has outperformed OpenAI’s GPT-4o and Elon Musk’s Grok-4 on two major AI benchmark tests: the MMLU (Massive Multitask Language Understanding) and GPQA (Graduate-Level Google-Proof Questions). These benchmarks are widely recognized within the AI community as reliable indicators of a model’s depth of reasoning, problem-solving, and general knowledge.
In a post from DeepMind’s official channels, the company emphasized that Gemini 2.5 is “more thoughtful and deliberate in responses” and excels in structured tasks such as planning, coding, academic writing, and technical design.
Pricing and Access
Gemini 2.5 Deep Think is accessible via the Google One AI Premium Plan at $25/month, bundled with 2TB of storage and other exclusive features. This subscription model puts Google in direct competition with OpenAI’s ChatGPT Plus ($20/month) and other similar offerings from Anthropic and xAI.
Users can try the Deep Think model through Gemini Advanced on both desktop and mobile apps, making it readily available to a wide audience of professionals, students, and creators.
A Direct Challenge to OpenAI and Grok
The timing of the launch appears to be strategic. With OpenAI recently unveiling GPT-4o and xAI promoting its Grok-4 model via the X platform (formerly Twitter), Google’s introduction of Gemini 2.5 Deep Think adds fuel to the competitive fire in the AI landscape.
According to Fortune India, Gemini 2.5 beat GPT-4o and Grok-4 in real-world benchmark tests for multi-step reasoning and academic problem-solving. While OpenAI has focused on speed and responsiveness with GPT-4o, and xAI has leaned into entertainment and casual use cases, Google is pitching Deep Think as a productivity-first model with a cognitive edge.
Use Cases and Enterprise Implications
Google says Gemini 2.5 is ideal for professionals across industries—marketers, researchers, developers, and consultants—who require structured brainstorming, technical writing, and advanced synthesis. Its ability to recall previous conversation context over longer sessions also positions it as a more effective tool for multi-session planning or enterprise use.
Developers can also access the model through Google Cloud’s Vertex AI and the Gemini API in AI Studio, enabling integrations into apps, tools, and business workflows. This dual offering—consumer plus enterprise—could help Google gain market share in both personal productivity and enterprise AI deployments.
The Broader AI Race
As major players continue to iterate on generative AI, the release of Gemini 2.5 Deep Think reinforces Google’s intent to stay ahead in the innovation cycle. While OpenAI and Anthropic have recently focused on making their models faster and cheaper, Google is betting on intelligence, accuracy, and real-world usability.
Whether consumers will pay a premium for “deeper thinking” remains to be seen. However, if benchmarks and early feedback are any indicators, Gemini 2.5 may well redefine expectations of how generative AI can assist in high-level ideation and execution.