Enterprises now value AI most as a decision-making enabler rather than a pure automation tool, yet only 15.8% report strategic maturity in AI adoption.
91% of marketers use or plan to use third-party AI or automated bidding tools driven by efficiency gains though transparency and oversight remain key.
With AI transforming personalization strategies, marketers are taking a fresh look at third-party data—this time with a sharper focus on quality, compliance, and contextual insights.
Unified martech stacks streamline tools and data, helping marketers improve collaboration, campaign speed, and customer experience.
HubSpot’s May 2025 update introduces AI campaign tools, improved lead scoring, service case management, and enhanced dashboard reporting.
