In a notable development in the martech startup ecosystem, Delve AI, a fast-growing marketing intelligence platform founded by 21-year-old MIT dropouts Ayan Bhattacharya and Maximus Green, has raised $32 million in a Series A round. The funding round was led by Insight Partners, with participation from Caffeinated Capital and Felicis Ventures, valuing the company at $300 million.
The round marks a major milestone for the Boston-based startup, which aims to simplify access to enterprise-grade data tools for marketers and founders alike. Since its launch in 2022, Delve AI has quickly gained traction with early-stage businesses and marketing teams that lack the time or resources to build complex data pipelines internally.
A Simpler Path to Data-Driven Growth
Delve’s core proposition is straightforward: enable any company—regardless of size—to leverage data science for marketing and product insights without needing an in-house analytics team. The platform integrates with a range of tools like Google Analytics, Shopify, Stripe, Segment, and HubSpot, delivering what the company calls a “data co-pilot” experience for growth-focused teams.
“Our mission is to democratize access to data infrastructure that’s typically reserved for large tech firms,” said co-founder Ayan Bhattacharya in a statement. “We want to give every marketer the equivalent of a data scientist without needing to write SQL.”
The platform allows users to pull in third-party and first-party data, build dashboards, perform customer segmentation, and even forecast churn or revenue—using AI-enhanced automation under the hood. Delve’s tools are designed to be intuitive, with a focus on usability for non-technical professionals.
Strong Market Demand
Delve AI has reportedly seen rapid adoption, especially among early-stage startups, DTC brands, and marketing agencies. The startup currently supports thousands of marketing teams and has grown revenue by over 3x year-on-year, though specific figures were not disclosed.
The founders attribute their growth to the increasing pressure on companies to be data-driven from day one, even with lean teams. Delve’s integrations with commonly used martech stacks enable teams to act on insights quickly, without long onboarding timelines or dedicated engineering bandwidth.
The startup's blog highlights how it replaces the need for tools like Mixpanel, Tableau, or Looker, offering actionable dashboards with minimal setup. This “plug-and-play” nature appears to be a key draw for SMBs and growth teams.
Backed by Top Investors
Leading investor Insight Partners emphasized Delve’s market fit in a crowded data tooling space. “Delve is building the kind of infrastructure that every marketing and product team will eventually need,” said Rebecca Liu-Doyle, Managing Director at Insight Partners. “Their traction speaks to an urgent need in the market for smarter, faster, and more accessible growth tools.”
Felicis and Caffeinated Capital, both early backers of the company, doubled down in this round. Industry observers view this as a strong vote of confidence in Delve’s roadmap and business model.
What’s Next for Delve?
With fresh capital in hand, Delve plans to expand its product development team, build more integrations across the martech stack, and grow its footprint internationally. The company also plans to enhance its AI-driven capabilities for predictive insights and campaign recommendations.
While Bhattacharya and Green may have dropped out of MIT, their mission to simplify marketing intelligence is drawing attention across Silicon Valley and beyond. In a landscape where AI and automation are becoming standard expectations in marketing software, Delve aims to position itself as the go-to co-pilot for data-driven growth.
As businesses increasingly seek lean, intelligent martech tools, Delve’s story underscores a broader shift in how AI and analytics are being integrated at the very foundation of modern marketing operations.