In a pioneering move that bridges the gap between artificial intelligence and marketing, the Indian Institute of Technology (IIT) Roorkee, in collaboration with edtech firm Futurense Technologies, has launched India’s first Full-Stack Artificial Intelligence Certification for Modern Marketers. The program is tailored specifically for professionals seeking to harness the power of AI in digital marketing without requiring prior coding knowledge.
The initiative marks a significant step in democratizing access to cutting-edge AI tools, offering marketers a structured curriculum that balances strategic and practical knowledge. As AI rapidly reshapes marketing dynamics—from customer targeting and content generation to performance analysis and automation—this certification aims to equip marketers with future-ready skills.
No Coding Prerequisites, Fully Remote Learning
Designed as a 6-month online program, the full-stack certification does not require prior technical or coding expertise. It caters to marketing professionals, brand strategists, entrepreneurs, and business leaders looking to stay ahead of the curve in a rapidly evolving digital economy.
Speaking about the launch, a senior official from IIT Roorkee stated, “Marketers are increasingly expected to leverage AI and data-driven technologies in their strategies. This certification provides a structured learning path curated by IIT faculty and industry experts to ensure practical relevance.”
Futurense Technologies, the upskilling partner for the program, brings its industry-aligned expertise in building job-ready talent pipelines. The course promises a blend of foundational AI concepts, tools for campaign optimization, predictive analytics, AI-powered CRM, and real-world case studies from top brands.
Curriculum Highlights
The curriculum is designed to be comprehensive, encompassing modules such as:
- Foundations of AI and Machine Learning
- Generative AI in marketing campaigns
- Natural Language Processing (NLP) for content and communication
- AI-driven customer segmentation and personalization
- Automation tools for performance marketing
- Capstone projects with real-time marketing datasets
Moreover, participants will receive live mentorship from IIT Roorkee faculty and industry professionals, along with career assistance and certification from the institute upon completion.
Addressing the Marketing Skill Gap
According to recent industry reports, over 60% of marketing leaders globally believe that a lack of AI skills among teams is a major barrier to martech adoption. In India, the need is particularly acute, with the digital marketing landscape evolving faster than the available talent pool.
By offering a no-code, full-stack program backed by one of India’s leading technical institutions, this initiative hopes to close that skills gap. It also aligns with the Indian government’s broader vision to boost AI literacy and digital upskilling under the Digital India programme.
Kunal Mehta, Co-founder of Futurense Technologies, said, “This collaboration aims to upskill modern marketers in a language they understand—without overloading them with technical complexities. We believe this will unlock AI's true potential in marketing.”
Strategic Timing Amid AI Boom
The launch comes at a time when GenAI tools like ChatGPT, Claude, and Bard are becoming integral to how brands create content, manage customer service, and personalize user experiences. Marketers across industries—from FMCG and fintech to retail and edtech—are looking to incorporate AI but often lack structured training opportunities.
This certification offers a timely solution, providing not only theoretical knowledge but also practical tools and use cases that professionals can implement immediately in their campaigns.
Certification, Placement Support and Beyond
The program promises an IIT Roorkee-certified credential upon completion, which can significantly boost a candidate’s profile in the job market. Participants will also receive career guidance, placement assistance, and exposure to live projects with leading brands and marketing agencies.
Applications for the course are now open via the Futurense, with the first cohort expected to begin in the coming weeks.
As marketing continues to intersect with emerging technologies, structured, non-technical AI education is becoming essential for professionals looking to remain competitive. With this launch, IIT Roorkee and Futurense are not only addressing a critical industry need but also empowering the next generation of marketers to lead in the age of intelligent automation.