Attain, the data-driven measurement and intelligence company, has announced a significant evolution of its flagship solution, OutcomeHQ, positioning it as a full-stack media optimization platform. The transformation expands OutcomeHQ’s capabilities beyond incrementality measurement to serve as a unified media performance engine for marketers.

This move comes at a time when brands are increasingly seeking solutions that can deliver more actionable insights and drive measurable outcomes across digital campaigns.

From Incrementality to Intelligence

Originally launched in 2023, OutcomeHQ was designed to help brands measure the incremental impact of their marketing campaigns with precision. Attain’s core value proposition lay in using actual consumer purchase data to determine which ads were truly driving conversions.

With the latest upgrade, Attain has turned OutcomeHQ into a comprehensive optimization platform that allows marketing teams to manage, measure, and optimize media in one unified environment. The platform now combines closed-loop attribution, predictive insights, and AI-powered optimization to help marketers make decisions in real time.

According to Brian Mandelbaum, CEO of Attain, “OutcomeHQ was built with a purpose – to give marketers a clear and trustworthy view into campaign performance. With this evolution, we're enabling not just clarity, but action.”

Key Features of the Full-Stack Platform

The reimagined OutcomeHQ introduces a suite of tools aimed at empowering brands to optimize media investments more effectively:

• Real-Time Attribution: The platform enables marketers to track customer actions from ad exposure to purchase with speed and accuracy.
• Predictive Modeling: Leveraging Attain’s proprietary AI, the system predicts campaign success based on past data and real-time performance.
• Incrementality Testing: Users can run experiments to measure the true incremental impact of media campaigns.
• Omnichannel View: Brands gain visibility across retail, digital, CTV, social, and programmatic channels in one dashboard.
• Campaign Decisioning Engine: Marketers can make informed decisions about scaling or pausing media investments based on data signals and performance scores.

Attain’s platform is built on privacy-safe consumer data, sourced directly from over six million verified and opted-in panelists. This gives OutcomeHQ a distinctive edge in the crowded media measurement space, allowing it to bridge the gap between digital signals and real-world outcomes.

Addressing the Need for Accountability in Advertising

Attain’s expansion of OutcomeHQ responds to a growing demand among marketers for greater accountability and transparency in media performance. As marketing budgets come under scrutiny and consumer journeys become more fragmented, brands are under pressure to demonstrate ROI and optimize every dollar spent.

OutcomeHQ is being positioned as a solution that closes the loop between media spend and actual business outcomes, a need that has become particularly urgent in the era of cookieless measurement and evolving privacy regulations.

“Brands are moving away from vanity metrics and toward real, provable outcomes,” said Mandelbaum. “OutcomeHQ gives marketers the tools they need to prove value and optimize performance in a dynamic environment.”

Use Cases Across Verticals

The enhanced platform is already gaining traction across retail, e-commerce, consumer packaged goods, and healthcare. Early adopters have reported improved media efficiency, increased return on ad spend (ROAS), and reduced waste through more precise targeting and real-time campaign adjustments.

One notable aspect of OutcomeHQ’s evolution is its flexibility. Whether brands are running national campaigns or regional pilots, the platform can scale its insights accordingly and adapt to varied KPIs.

The Broader Martech Implication

Attain’s strategic shift with OutcomeHQ reflects a broader trend in martech, where platforms are increasingly converging measurement, optimization, and activation under one roof. As marketers deal with fragmented toolsets, there’s rising demand for integrated ecosystems that simplify decision-making and deliver results quickly.

By transforming OutcomeHQ into a full-stack platform, Attain is positioning itself not only as a measurement provider but also as an enabler of smarter marketing strategy.