ADF Foods has appointed Shraddha Waikar as Chief Marketing Officer for Global Markets, bringing the marketing leader on board to oversee the company's brand and growth strategy across key international regions.
In her new role, Waikar will lead marketing, brand and growth strategy across North America, Europe, the Middle East and Africa, and Asia-Pacific. Her mandate will focus on strengthening consumer relevance, premiumisation and building long-term brand value as ADF Foods looks to expand its presence across international markets.
Waikar brings more than two decades of experience spanning brand building, consumer marketing, digital transformation and business growth. Before joining ADF Foods, she served as Marketing Head at Kotak811, the digital banking platform of Kotak Mahindra Bank.
At Kotak811, Waikar was involved in the brand's growth and digital marketing agenda. Her work included consumer engagement and brand-building initiatives as digital banking became an increasingly competitive category in India. She has also worked on the use of emerging technologies in marketing, including AI-led creative campaigns for the brand.
Her career includes leadership roles across financial services, consumer products, beverages, media, sports and advertising. Waikar has previously worked with Insurekot Sports, Sula Vineyards, Bisleri International, Bloomberg UTV, HDFC Bank and MullenLowe Lintas Group.
At Insurekot Sports, she worked across franchise marketing and operations involving sports properties, while her earlier roles at companies such as Bisleri and Sula Vineyards added experience in consumer-facing categories.
More recently, Waikar worked as a Fractional CMO, advising founders and growth-stage businesses across fintech, artificial intelligence and consumer sectors. Her work in this capacity covered areas including brand strategy, market expansion and customer engagement.
The appointment places Waikar in charge of ADF Foods' global marketing strategy at a time when the company is focusing on strengthening its portfolio and consumer connections across multiple geographies. Her responsibilities will include developing the company's brands across markets while aligning marketing initiatives with broader business growth priorities.
ADF Foods operates in the packaged food sector and has built a portfolio targeting consumers across India and overseas markets. With Waikar taking charge of global marketing, the company will focus on innovation-led marketing, consumer engagement and strategic brand building across its international operations.
The appointment also marks Waikar's move from digital banking and advisory roles into a global consumer foods mandate, with responsibility spanning three major international regions.
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