For years, marketers have leaned on cookies to follow users across websites, tailoring ads with precision and measuring their impact down to the click
GPT-5 is expected to introduce advancements in language comprehension, contextual accuracy, and multimodal processing
The past year has seen a decisive shift—from experimental to operational, from hype to implementation, from isolated tools to unified ecosystems
As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future
From Salesforce Marketing Cloud to Sprinklr, we explore the top global MarTech products that are making waves internationally
The tech giant had earlier announced plans to phase out third-party cookies by 2022
The company was recently honored with the ‘Best Use of Marketing Automation’ award at the E4M MarTech Awards 2024, recognizing its innovative use of automation to enhance customer retention
Tejas Apte, Head of Media and Digital Marketing at HUL, explains how Sangam plays a crucial role in addressing the complexities of India’s diverse market
As companies recalibrate their strategies to align with emerging technologies, several key trends are set to define the industry this year
As marketing leaders navigate an evolving landscape, five technologies are shaping the next era of innovation
