Consumers still crave physical touchpoints—73% prefer a mix of online and offline interactions before buying
The martech industry has grown significantly, reaching a total of 15,384 solutions in 2025, marking a notable 9% increase from 14,106 solutions in the previous year
AI, automation, and data analytics tools are transforming how campaigns are created and executed, raising concerns about job security for marketers globally, including in India
The report, which highlighted that over 60% of brands were extensively using MarTech tools and an astonishing 95% planned to boost their spending
While global tariffs threaten supply chains and trade, the marketing technology industry is booming—driven by AI innovation, local resilience, and a sharp focus on ROI
