TopView AI, a generative video startup, has launched its new Viral Video Agent, built on OpenAI’s Sora 2 video generation technology. The platform is designed to enable creators, agencies, and brands to automate short-form video production optimized for virality across platforms like Instagram, TikTok, and YouTube Shorts.
The new AI-driven agent marks a step forward in creative automation by blending visual generation, sentiment analysis, and audience targeting into a single workflow. Built atop OpenAI’s recently upgraded Sora 2 model, the system allows users to generate 15- to 30-second videos from text prompts, reference clips, or campaign data in a matter of minutes.
According to TopView AI, the platform aims to democratize professional-quality video creation for marketers and creators without access to large production budgets. “Our Viral Video Agent brings the power of cinematic storytelling and data-backed trend prediction to every creator,” said a company spokesperson.
The AI model uses Sora 2’s enhanced motion understanding and video realism capabilities to produce high-quality, platform-native visuals. Sora 2, unveiled earlier this month by OpenAI, can generate detailed scenes with accurate physics, lighting, and movement — a major leap over its earlier version. The combination of Sora 2’s video realism with TopView’s engagement analytics aims to help brands create videos that not only look polished but are algorithmically optimized for performance.
The Viral Video Agent integrates with marketing tools like Meta Ads Manager, TikTok Creative Center, and YouTube Analytics to analyze audience preferences and suggest creative directions. It then generates scripts, voiceovers, visuals, and even call-to-action overlays aligned with real-time social trends.
One of the system’s key features is its “Trend Mapper”, which identifies emerging viral patterns across industries using data from over 200,000 social videos each week. This insight is then used to guide AI-generated storyboards tailored to specific audiences. The tool’s adaptive feedback loop lets users fine-tune emotional tone, color grading, and pacing based on engagement goals.
Analysts note that TopView AI’s launch reflects a broader movement toward agentic AI systems that can independently plan, create, and distribute content across digital channels. Such platforms are transforming how brands manage campaigns — reducing manual editing time and enabling continuous, personalized storytelling.
Marketing professionals see potential in how TopView’s technology merges creative generation with predictive analytics. “Automation is no longer just about efficiency; it’s about creativity at scale,” said Rhea Kapoor, a digital strategist at a Mumbai-based agency. “Tools like these give smaller teams the same agility and output power as large content studios.”
Industry experts also highlight that Sora 2’s capabilities are setting new standards in generative media. OpenAI’s improvements in frame coherence, multi-character handling, and lip synchronization have made AI-generated videos more usable for real-world marketing and entertainment purposes.
TopView AI is positioning its Viral Video Agent as a plug-and-play platform compatible with CRM and ad optimization systems. Users can feed in campaign objectives — such as conversions, reach, or awareness — and the AI agent tailors visuals and sound design to maximize impact.
The company’s beta tests have shown promising results. Early adopters reported up to 42 percent higher engagement rates on AI-generated clips compared to manually edited ones. Small businesses, in particular, have been among the first to experiment with the tool, leveraging it to produce social ads and explainer videos without hiring external editors.
However, the rapid expansion of generative video tools also raises questions about originality, ethics, and brand safety. Experts have emphasized the importance of AI transparency and content labeling, especially as automated visuals become indistinguishable from human-created ones.
TopView AI has stated that its system includes built-in watermarking to identify AI-generated clips and aligns with emerging content authenticity standards, including those supported by the Coalition for Content Provenance and Authenticity (C2PA).
The launch adds to a growing competitive landscape where companies like Runway, Pika Labs, and Synthesia are all racing to capture market share in AI video automation. With its integration of OpenAI’s Sora 2 engine, TopView AI’s offering appears targeted toward brands seeking to blend creativity with conversion efficiency.
Market analysts believe that this combination of realism, automation, and data-driven creativity could redefine how marketing videos are produced. “We’re seeing AI evolve from being a tool to becoming a co-creator,” said Rajesh Bhatia, an independent media consultant. “TopView’s launch shows that storytelling itself is being re-engineered for the algorithmic age.”
The Viral Video Agent is currently available for early access through TopView AI’s website, with a broader rollout expected by the end of 2025. The company plans to introduce multi-language support and advanced personalization tools in upcoming updates, extending its reach to markets in Asia, Europe, and Latin America.
As AI models like Sora 2 continue to push creative boundaries, platforms such as TopView AI are rapidly reshaping the economics of digital storytelling, offering brands new ways to blend imagination, analytics, and automation in a single creative ecosystem.