In a strategic move poised to reshape the future of digital marketing, IQSTEL Inc., a U.S.-based telecommunications and technology firm, has partnered with ONAR, an emerging artificial intelligence startup, to launch a next-generation AI-powered multi-agent system aimed at streamlining and transforming marketing operations for agencies and enterprise teams.
Announced jointly on July 29, 2025, through press releases on PR Newswire and GlobeNewswire, the alliance between IQSTEL and ONAR represents a growing shift toward AI-centric automation in marketing infrastructure. The companies claim their solution will eliminate operational inefficiencies and reduce dependency on fragmented service providers.
A New Marketing Paradigm Powered by AI Agents
The newly launched platform deploys AI agents capable of autonomous marketing execution, spanning tasks like content creation, audience segmentation, social media scheduling, campaign performance tracking, and customer support. These agents are designed to work collaboratively, mimicking the role of full-service human marketing teams but with greater scalability and real-time adaptability.
According to the joint statement, the multi-agent architecture provides marketing teams with access to "a workforce of virtual specialists" capable of 24/7 campaign execution across platforms like Meta, LinkedIn, X (formerly Twitter), Google Ads, and more.
"The traditional marketing agency model is ripe for disruption," said representatives from both IQSTEL and ONAR. “Our AI agent ecosystem offers a dynamic, cost-effective, and scalable alternative that brings strategic decision-making and execution under one intelligent system.”
Features Designed for Scalability and ROI
The AI agent suite, which operates as a plug-and-play SaaS platform, integrates with existing CRM, CMS, and ad tech ecosystems. Early versions of the product allow real-time KPI tracking and optimization based on performance metrics. The goal is to empower marketers to launch, test, and iterate campaigns without requiring multiple vendor relationships or manual supervision.
Key features include:
- Omnichannel campaign management with AI-personalized content suggestions
- Predictive analytics to assess campaign outcomes before launch
- Cross-platform integration with major ad and email marketing networks
- Budget allocation optimization through AI-based ROI analysis
- Multilingual content generation to support global outreach
The partners claim that these capabilities significantly lower operational costs and cut campaign lead times by over 60%, while boosting audience engagement.
Strategic Alignment and Market Expansion
This collaboration leverages IQSTEL's technical expertise in telecom, blockchain, and IoT platforms, along with ONAR’s deep focus on AI agent architecture and generative AI frameworks.
IQSTEL, which trades on the OTCQX under the ticker IQST, has been expanding into high-growth tech verticals over the past three years. Its move into AI-powered marketing technology aligns with broader industry trends, as companies continue to invest in tools that support automated personalization, campaign efficiency, and agile marketing strategies.
ONAR, meanwhile, has gained attention for its innovations in multi-agent coordination systems, a field that is rapidly evolving to support autonomous task delegation across marketing functions. The startup has previously built internal agent platforms used for B2B sales enablement and content scheduling, which now form the foundation of this broader marketing solution.
Industry Context and Competitive Landscape
The IQSTEL-ONAR platform enters a crowded but evolving landscape, where established players like Salesforce, Adobe, and HubSpot are already integrating generative AI assistants into their martech stacks. However, ONAR’s fully agentic approach differentiates it by offering not just assistance but end-to-end execution capabilities—a model that aligns with the emerging trend of “agent economy” platforms.
According to market research firm IDC, the global AI in marketing market is expected to reach $107 billion by 2029, driven by demand for automation, data intelligence, and improved ROI. The IQSTEL-ONAR venture positions itself as a next-gen alternative to traditional digital agencies, which often rely on manual workflows and siloed systems.
Industry experts suggest that this model will resonate with mid-sized businesses, digital-first brands, and marketing agencies seeking to scale without proportionally increasing headcount or costs.
What’s Next
The AI-powered agent system is currently being rolled out in beta to select clients, with general availability expected by Q4 2025. Pricing will follow a tiered subscription model, with modular agent packs for specific functions like paid media, CRM follow-ups, and community management.
IQSTEL and ONAR are also in talks to integrate the system with third-party analytics tools and identity resolution platforms, enabling brands to run privacy-first, performance-driven campaigns across the funnel.
As marketing complexity increases and demand for personalization intensifies, AI-driven agent systems like the one developed by IQSTEL and ONAR may define the future of campaign management. By blending automation with strategic insights, the partnership is setting the stage for a more autonomous and efficient marketing infrastructure, giving brands greater control over execution and scalability.