Leeds-based AI marketing platform Ask Bosco, developed by performance marketing agency Modo25, has secured a £4.1 million investment from Gresham House Ventures. The capital injection is aimed at supporting platform expansion, U.S. market entry, and the development of AI-powered tools to streamline marketing operations.

Empowering Agencies with Conversational Analytics

Ask Bosco offers marketers and agencies an intuitive, AI-driven dashboard that consolidates performance marketing and e-commerce data across campaigns. At its core is the AI Analyst, a natural-language interface that allows users to ask questions such as “What was my best channel last week?” and receive instant, actionable insights.

This approach simplifies complex data analysis, enabling non-technical users to access campaign reports and insights without needing advanced analytics skills. The system integrates real-time data from platforms like Google Ads, social media, and CRM systems, helping teams make faster, more informed decisions.

Strategic Growth and International Ambitions

With the fresh investment, Ask Bosco plans to strengthen its technical and sales capabilities to scale across agency and e-commerce markets globally. One significant step in its expansion is the upcoming Shopify app, which will integrate AI-powered reporting and forecasting directly within the Shopify ecosystem.

CEO John Readman described the funding as “a vote of confidence” in Ask Bosco’s mission to empower marketers with intelligent, data-driven decision support. Investment manager Hamza Rafiq also highlighted the platform’s potential to solve long-standing challenges in digital marketing by providing agencies and brands with actionable insights at speed.

A Rising Star in Martech Innovation

As digital advertising becomes increasingly complex and ROI pressures grow, platforms like Ask Bosco are emerging as crucial tools for marketing teams. By automating insights and forecasting, the service reduces the dependency on manual reporting systems and spreadsheets — a common challenge for agencies and small to mid-sized businesses.

While global technology giants such as Adobe and Salesforce offer AI-driven marketing assistants, Ask Bosco stands out with its conversational, cross-channel interface and predictive analytics capabilities. This positions the platform as a nimble alternative for agencies seeking efficiency without the overhead of larger enterprise systems.

Addressing Market Needs

Ask Bosco’s growth comes at a time when brands are increasingly seeking ways to optimise advertising budgets across multiple channels. The platform’s unified view of campaign performance helps marketing teams identify high-performing channels, predict outcomes, and adjust strategies accordingly — all through a conversational interface.

By offering both high-level summaries and granular data points, the system caters to senior decision-makers and campaign managers alike. This flexibility has been key to its early adoption among agencies looking to enhance transparency with clients.

What's Next

The company plans to enhance its machine learning models, broaden data-locality features for compliance, and accelerate its U.S. market penetration, particularly targeting agency networks and e-commerce retailers.

With this funding round, Ask Bosco is positioned to scale its offering beyond the UK and Europe, aiming to become a preferred analytics partner for marketers globally. The platform’s focus on delivering quick, relevant, and actionable insights could set a new standard for how marketing teams approach data-driven decision-making.