Schbang Wins Pyng’s Performance Mandate, Launches AI-Led Campaign Using Google Veo 3

Swiggy’s AI-powered expert-connect platform, Pyng, has launched its first full-funnel digital campaign in partnership with creative and tech agency Schbang, using Google’s Veo 3, a generative AI-powered video creation tool. The campaign marks a new chapter in performance-led brand building with AI embedded not just in the product but also in its promotion.

Pyng enables users to instantly find and connect with verified experts across services—from tech consultants to daily utility professionals—through AI-based recommendations and instant booking features. The campaign aims to raise awareness, drive adoption, and showcase the speed and reliability that Pyng brings to everyday problem-solving.

Creative and Tech Integration

Schbang was awarded the performance marketing mandate for Pyng, taking on the task of driving user acquisition, conversions, and top-of-funnel visibility across platforms such as Google, YouTube, and social media.

At the heart of the campaign is Google’s Veo 3, an AI video model capable of generating high-resolution, prompt-driven content. The technology enabled Schbang to automate video production at scale, reducing post-production timelines and allowing hyper-personalized storytelling for different user personas.

The campaign features:

• AI-generated explainer videos and service walkthroughs
• Use-case-based creatives tailored to working professionals, students, and homemakers
• Creative variants in vertical and horizontal formats for multi-platform deployment

This allowed rapid A/B testing and optimization of ad creatives based on audience response.

Swiggy’s Vision for Pyng

Vaishnavi Bhagwat, Senior Marketing Manager at Swiggy, confirmed the campaign via LinkedIn, stating:
“Our first AI-driven ad campaign for Pyng is LIVE, and it's a testament to incredible speed! The team at Schbang brought it to life - no shoot, no set, none of the usual madness of production. AI simply helped to skip the traditional bottlenecks that typically slow everything down. This feels like the start of a radically different and more agile way of working.” Bhagwat emphasized that Swiggy is moving toward greater AI integration across products, and Pyng is one of its newest initiatives to bring intelligent automation to service discovery.

Building for the AI-Native Consumer

Targeted at a digitally fluent audience, Pyng’s promise is speed, convenience, and trust—all facilitated by AI-driven matchmaking. Unlike traditional directories or listing platforms, Pyng reduces time spent on research and comparisons by offering pre-vetted expert recommendations with instant connection capabilities.

The campaign supports this positioning through content that demonstrates:

• One-click service booking through AI recommendations
• Reliable results through AI-led filters and user context
• A frictionless user journey from search to solution

With Swiggy already known for delivery convenience, Pyng reinforces the brand’s value in solving daily user challenges beyond food.

A First for Google Veo 3 in India’s Service Category

While Veo 3 has been used globally for AI video production, its integration into a full-funnel campaign in India’s expert service discovery category is among the first of its kind.

Schbang used Veo 3 to generate creative assets in record time, test performance across cohorts, and personalize messaging based on campaign insights. This AI-to-AI application—where one AI tool promotes another—is a novel shift in marketing strategy.

With Swiggy’s Pyng redefining expert discovery through AI, and Schbang leveraging Google Veo 3 to power its launch campaign, this partnership signals a new phase in AI-first marketing. As brands look to blend performance with personalization, such integrations are paving the way for smarter, scalable digital storytelling.