Netcore has appointed Jayesh Bhatt as its chief information security officer, a move aimed at strengthening the company’s global cybersecurity posture and reinforcing trust frameworks across its product and customer ecosystem. The appointment comes as Netcore continues to expand its presence across international markets and scale its customer engagement and martech platforms.
In his new role, Bhatt will be responsible for leading Netcore’s information security strategy, governance and risk management initiatives. His mandate includes securing the company’s infrastructure, safeguarding customer data and ensuring compliance with evolving regulatory requirements across geographies. As Netcore serves enterprises across sectors such as retail, banking, fintech and digital services, cybersecurity has become an increasingly critical pillar of its growth strategy.
The appointment reflects a broader industry trend in which technology and marketing platforms are prioritising security leadership at the executive level. With rising volumes of customer data flowing through digital engagement platforms, companies are under growing pressure to demonstrate robust security practices and transparent governance.
Netcore operates in a space where trust is central to long-term customer relationships. Its platforms handle large-scale data related to customer interactions, personalisation and engagement. Protecting this data from breaches and misuse is essential not only for regulatory compliance but also for maintaining brand credibility among enterprise clients.
Bhatt brings extensive experience in cybersecurity, risk management and enterprise technology environments. Over the course of his career, he has worked across large organisations and complex digital ecosystems, building security frameworks that align with business objectives. His background includes managing security for distributed systems and supporting global operations.
Netcore’s decision to appoint a dedicated CISO underscores how cybersecurity has moved from being a technical concern to a board-level priority. As companies adopt cloud-native architectures and AI-driven platforms, the attack surface expands, requiring more sophisticated and proactive security approaches.
The role of the CISO has also evolved significantly. Beyond defending against cyber threats, security leaders are now expected to enable business growth by embedding security into product design and customer experience. This shift aligns with Netcore’s focus on building secure-by-design platforms.
The timing of the appointment is notable as regulatory scrutiny around data protection increases worldwide. Frameworks such as data localisation rules and stricter privacy regulations require organisations to demonstrate accountability and control over how data is processed and stored. Strengthening internal security leadership helps companies navigate this complex regulatory environment.
Netcore has been expanding its global footprint, serving customers across multiple regions. Operating across jurisdictions brings additional complexity, as security standards and compliance expectations vary. A centralised security leadership role helps ensure consistency while allowing for regional adaptation where required.
Industry observers note that martech and customer engagement platforms have become attractive targets for cybercriminals due to the volume and sensitivity of data they handle. Attacks on such platforms can have cascading effects, impacting multiple clients simultaneously. This has increased demand for rigorous security controls and continuous monitoring.
Bhatt’s appointment is expected to support Netcore’s efforts to build resilient systems that can adapt to emerging threats. Cybersecurity threats are becoming more sophisticated, with attackers using automation and AI-driven techniques. Defending against such threats requires not only technology investment but also skilled leadership and organisational alignment.
The move also highlights how trust has become a competitive differentiator in the technology and marketing services sector. Enterprises increasingly evaluate vendors based on their security posture and ability to protect data. A strong CISO-led security framework can influence procurement decisions and long-term partnerships.
Netcore has positioned itself as a customer engagement platform that combines data, personalisation and automation. As these capabilities expand, ensuring ethical and secure use of data becomes essential. Security leadership plays a role in setting policies and controls that govern how data is accessed and used internally.
The appointment may also strengthen collaboration between security, engineering and product teams. Embedding security considerations early in the development lifecycle helps reduce vulnerabilities and improve overall system robustness. This approach aligns with modern DevSecOps practices.
From an organisational perspective, the CISO role also involves building a security-aware culture. Employee training, awareness and accountability are critical components of effective cybersecurity. As companies grow, maintaining consistent security practices across teams becomes more challenging.
Netcore’s focus on strengthening trust frameworks suggests a long-term view of cybersecurity as an enabler rather than a constraint. By investing in leadership and governance, the company aims to support sustainable growth while mitigating risk.
The appointment comes at a time when clients are demanding greater transparency around security practices. Enterprises want assurance that their partners are prepared to handle incidents and respond effectively. Clear leadership structures help provide this assurance.
Cybersecurity is also increasingly linked to business resilience. Disruptions caused by cyber incidents can impact service availability and customer experience. Strengthening security governance supports continuity and reliability across platforms.
Bhatt’s experience is expected to contribute to shaping Netcore’s approach to emerging technologies such as artificial intelligence and advanced analytics. As these technologies are integrated into platforms, security considerations must evolve accordingly.
The move reflects how technology companies are recalibrating their leadership structures to address modern risks. Appointing a CISO signals recognition that security must be managed strategically and proactively.
As Netcore continues to scale its operations and customer base, the effectiveness of its security frameworks will play a critical role in maintaining trust. The appointment of Jayesh Bhatt represents a step toward reinforcing this foundation.
In an environment where digital trust is closely scrutinised, strengthening cybersecurity leadership aligns with broader expectations from regulators, customers and partners. Netcore’s decision underscores the growing importance of security as a core component of enterprise technology platforms.