RMX Industries, a global leader in hoses, reels, and accessories under its flagship Zephyr brand, has announced the appointment of Nneha Bhardwaj as Associate Vice President – Marketing. Based in Jalandhar, Bhardwaj will lead marketing operations for India and the Middle East, steering the company’s brand strategy, digital growth initiatives, and customer engagement efforts across two of its most important markets.
The appointment marks a significant step in RMX Industries’ vision to strengthen its positioning in the automotive, industrial, and consumer segments. With a 30-year legacy in India and a growing global footprint, the company is seeking to deepen its brand presence while aligning with the evolving demands of a competitive market.
In her new role, Bhardwaj will be responsible for crafting and executing marketing strategies that highlight Zephyr’s product portfolio, known for reliability and durability. She will focus on driving campaigns that resonate with diverse customer segments and ensure that the Zephyr brand continues to maintain its reputation for quality and innovation.
Speaking on her new role, Bhardwaj said she was excited to join RMX Industries at a pivotal moment in its growth story. “I am thrilled to join RMX Industries and lead marketing for India and the Middle East. RMX’s innovation and strong product portfolio present an exciting opportunity to build impactful campaigns that connect with our audiences and strengthen the Zephyr brand,” she said.
Bhardwaj brings over 17 years of experience in marketing, advertising, and brand leadership. She has worked across diverse industries, building expertise in brand strategy, digital campaigns, direct-to-consumer growth, and integrated marketing. Her career spans leadership roles in organizations such as GoMechanic, OLX, Micromax, Keventers, and Crosstower. She has also partnered with leading global agencies including Dentsu, Lowe Lintas, and BBDO, where she contributed to some of the most recognized brand campaigns in the Indian market.
Industry observers note that her combination of corporate and agency experience gives her a unique perspective on marketing leadership. At a time when companies are balancing traditional branding with digital transformation, Bhardwaj’s ability to navigate both worlds is expected to bring agility and depth to RMX Industries’ marketing function.
RMX Industries, through its Zephyr brand, has been steadily expanding its presence beyond India, especially in markets across the Middle East, Europe, and North America. Known for products that meet international quality standards, the company has positioned itself as a trusted name in automotive, industrial, and consumer categories. By strengthening its leadership team with Bhardwaj’s appointment, RMX aims to further align its marketing strategies with its product innovation and sales expansion goals.
For the company, this move reflects the importance of marketing as a growth driver rather than a support function. Executives at RMX Industries emphasize that Bhardwaj’s leadership will help the company not only build awareness but also foster meaningful connections with customers through personalized engagement and targeted campaigns.
The appointment also comes at a time when digital marketing and customer experience are becoming critical differentiators in industrial and consumer product categories. With businesses worldwide integrating AI, analytics, and digital platforms into their strategies, Bhardwaj’s expertise in data-driven marketing and D2C growth is expected to accelerate RMX’s digital transformation.
Her track record suggests a strong focus on delivering measurable results. At GoMechanic and OLX, she was instrumental in campaigns that drove customer acquisition and brand loyalty. At Keventers, she contributed to building a strong youth-oriented brand presence, while her time at Micromax offered insights into scaling marketing in highly competitive markets.
By applying this diverse experience, Bhardwaj is expected to lead RMX Industries into its next phase of visibility and growth. Analysts believe her leadership will help the company consolidate its brand story, expand digital campaigns, and foster stronger engagement with both B2B and B2C customers.
RMX Industries’ decision to appoint a senior marketing leader for India and the Middle East also highlights the strategic importance of these markets. India, with its rapid digital adoption and growing industrial base, remains a key growth engine, while the Middle East offers opportunities in infrastructure, automotive, and industrial equipment. Strengthening brand presence in these regions will be crucial for sustaining long-term growth.
The company has been innovating across its product categories, investing in research and development to ensure durability and performance in its offerings. Marketing leadership will play an important role in communicating these innovations to customers and partners, creating value beyond product features through storytelling, digital engagement, and customer experience.
As RMX Industries builds on its three-decade legacy, Bhardwaj’s appointment underscores the company’s focus on professionalizing and scaling its marketing function to match global standards. It reflects a broader trend across industries where companies are bringing in seasoned marketing leaders to drive competitive advantage in brand perception and customer engagement.
Looking ahead, Bhardwaj is expected to lead campaigns that emphasize Zephyr’s product reliability while also positioning the brand as forward-looking and customer-centric. Her mandate will extend to integrating traditional marketing with digital-first approaches, ensuring the brand speaks consistently across platforms and geographies.
For RMX Industries, this marks not just a leadership change but a strategic step toward building a stronger, more connected brand presence in India and beyond. For Bhardwaj, the role presents an opportunity to leverage her expertise and experience to shape the marketing journey of a legacy brand entering its next phase of growth.