Liquid C2 has announced the expansion of Google Cloud access across several African markets through an artificial intelligence driven distribution programme called Liquid G. The initiative aims to increase the availability of cloud services for businesses across the continent by using AI to streamline distribution, onboarding and support mechanisms for organisations adopting cloud based tools. The company stated that the new programme is part of a broader strategy to accelerate digital transformation across Africa by improving access to enterprise grade cloud infrastructure.
The expansion follows growing demand for cloud computing in Africa as enterprises, public sector organisations and small businesses digitise operations and shift to more scalable technology environments. Cloud adoption in the region has been rising steadily, driven by increased investment in connectivity, data centres and digital services. Market analysts said the partnership between Liquid C2 and Google Cloud is expected to support companies that are looking for reliable platforms to deploy applications, manage workloads and improve operational efficiency.
According to the announcement, Liquid G leverages AI to optimise distribution processes and enable partners to deliver cloud solutions more efficiently. The programme includes automated tools for onboarding, configuration and support, making it easier for organisations with limited technical resources to adopt Google Cloud offerings. The company highlighted that AI will help identify demand patterns, support provisioning and simplify customer journeys across different sectors. This is expected to reduce barriers to cloud adoption and create more predictable access to essential services.
Liquid C2, part of the Cassava Technologies group, has been expanding its cloud and cybersecurity capabilities across Africa in recent years. The company has invested in data centre infrastructure, cloud connectivity and enterprise technology services to support the region’s growing digital economy. Its partnership strategy with global technology providers aims to make advanced cloud systems more accessible to local organisations that may face challenges related to cost, connectivity or technical capacity.
Reports noted that the Liquid G programme will initially focus on supporting markets where cloud adoption is accelerating and where organisations are demanding advanced AI enabled solutions for business operations. With sectors such as financial services, retail, logistics and telecommunications undergoing rapid digital adoption, the programme is positioned to support new workflows, data management frameworks and application development. Industry experts said cloud based AI tools are becoming essential for companies developing digital products, improving customer engagement or implementing automation.
Liquid C2 said that one of the objectives of the new programme is to strengthen the cloud distribution ecosystem across Africa. By enabling more partners to offer Google Cloud solutions, the company expects wider coverage and improved access for businesses in both developed and emerging markets. The use of AI driven support and management tools is expected to enhance partner efficiency, reduce integration complexity and create faster paths to deployment.
The expansion comes at a time when African enterprises are increasingly using cloud platforms to modernise IT systems, improve security and scale operations. Cloud technologies have become critical for enabling remote work, digital payments, data storage and enterprise applications. As organisations adopt multi cloud and hybrid cloud strategies, partnerships that strengthen regional availability and support structures are gaining importance. Analysts said that more accessible cloud distribution models can help bridge existing gaps in skills, infrastructure and deployment readiness.
The initiative also aligns with the broader trend of technology companies investing in Africa’s digital infrastructure. Over the past decade, the continent has seen the rollout of fibre networks, new data centre capacity and cross border connectivity projects, contributing to a more conducive environment for cloud adoption. Liquid C2’s collaboration with Google Cloud is expected to complement these efforts by providing enterprises with more reliable access to globally recognised cloud capabilities.
Industry observers said that the introduction of AI to streamline cloud distribution represents a practical approach to improving scalability. Traditional models of cloud service distribution often require intensive technical support and manual coordination. AI driven systems can automate parts of these processes, reducing delays and improving user experience. The company said that Liquid G automates key tasks and reduces operational bottlenecks, which may help small and medium sized enterprises adopt cloud technologies more easily.
The programme is expected to evolve as adoption increases and demand patterns become clearer. Liquid C2 indicated that ongoing enhancements will be rolled out to support partners and customers as they navigate new digital requirements. As African organisations accelerate digital transformation journeys, cloud platforms will play an increasingly central role in supporting business growth, innovation and economic participation.
Analysts noted that the partnership between Liquid C2 and Google Cloud is likely to have a positive impact on the region’s technology landscape by offering more options for cloud adoption and digital services. The combined capabilities of both companies provide a foundation for expanding access to essential digital tools, supporting innovation and improving the resilience of enterprise technology systems.
With AI becoming integral to how cloud services are delivered and managed, Liquid C2’s new programme reflects a shift toward more automated and scalable distribution models. As more organisations look to modernise operations, initiatives that improve availability and accessibility of cloud platforms are expected to play a significant role in the region's economic development.