Eyewear giant, Lenskart has announced a strategic collaboration with Qualcomm to develop and launch a new generation of AI-powered smart glasses in India. The announcement was made during Qualcomm’s XR Day event in New Delhi, where the tech company showcased its latest advancements in spatial computing and wearable technology.
The smart glasses, powered by Qualcomm's Snapdragon AR and XR chipsets, are designed to blend immersive digital experiences with functional eyewear, marking a new chapter in India’s wearable tech evolution. This collaboration positions Lenskart as a frontrunner in the smart eyewear segment, with plans to commercialize the product for Indian consumers in the near future.
From Fashion to Function: Smart Glasses Enter the Mainstream
Traditionally known for disrupting the eyewear retail space, Lenskart’s move into the smart glasses category signals a broader ambition to redefine how users interact with everyday accessories. The upcoming glasses will integrate AI-driven features, real-time notifications, and audio-visual overlays—all while maintaining the form factor of regular spectacles.
The prototype unveiled at XR Day hints at sleek, lightweight frames with built-in cameras, microphones, and microdisplays. According to Lenskart CEO Peyush Bansal, the focus is on creating glasses that not only look stylish but also offer utility for work, navigation, wellness tracking, and entertainment.
Qualcomm’s Role in Accelerating XR Adoption
At the heart of the development lies Qualcomm’s Snapdragon XR2 and AR1 Gen 1 chipsets, designed specifically for extended reality (XR) and spatial computing applications. These chips promise enhanced visual processing, low-latency performance, and support for real-time AI tasks—all critical for enabling seamless smart glass experiences.
Qualcomm is working with multiple partners, including Lenskart and Xiaomi, to expand the ecosystem for XR wearables in India. The XR Day event underscored this strategy, showcasing a suite of upcoming devices and platforms aimed at mainstream adoption of spatial computing.
“India is poised to become a major hub for XR innovation,” said Rajen Vagadia, President of Qualcomm India & SAARC. “Our collaboration with Lenskart brings the potential of AI and immersive technology directly to consumers in a way that is accessible and stylish.”
A Market Ripe for Disruption
India's wearable tech market has witnessed significant growth, particularly in the smartwatch and hearables segments. However, smart glasses have remained a niche category—primarily limited to enterprise use or experimental launches. With a trusted retail brand like Lenskart entering the fray, industry observers expect a surge in consumer interest.
Lenskart, which currently serves over 30 million customers and operates more than 2,000 retail stores, is uniquely positioned to drive smart glasses adoption. The company plans to leverage its supply chain, omnichannel presence, and in-house design labs to ensure both affordability and scalability.
Bansal noted that the smart glasses will not just be a gimmick, but a “functional lifestyle product” tailored to the needs of Indian consumers. He also hinted at integration with Lenskart’s app ecosystem for enhanced personalization and after-sales support.
Industry Implications and Future Outlook
The collaboration aligns with a broader trend of convergence between fashion, technology, and AI. As spatial computing becomes more accessible, analysts believe that products like smart glasses could become as ubiquitous as smartphones in the next decade.
Moreover, the timing of the launch is strategic. With global tech companies investing heavily in mixed reality and metaverse platforms, Lenskart’s smart glasses could serve as an entry point for Indian users into the immersive tech landscape.
While pricing and availability are yet to be confirmed, industry insiders suggest that the product could be priced competitively to capture early adopters and tech-savvy consumers.
As Qualcomm continues to invest in XR development and local partnerships, and Lenskart pushes the boundaries of what eyewear can do, India’s wearable market appears to be entering an exciting new phase.