PR and marketing agency Inkhouse has announced the appointment of Darah Roslyn as its new Executive Vice President. The move is seen as part of the firm’s broader growth strategy as it looks to strengthen leadership and expand its client offerings in a competitive communications landscape.
Roslyn, who has spent nearly two decades in the communications industry, will oversee strategic accounts, guide client engagement, and contribute to agency-wide initiatives aimed at innovation in storytelling and brand positioning. She will also play a role in talent development and internal culture building.
Leadership Expansion in PR and Marketing
Inkhouse, founded in 2007, has become known for blending traditional PR practices with data-driven insights, creative content, and digital-first strategies. The appointment of Roslyn reflects a trend across PR agencies that are deepening their leadership teams to meet evolving client demands.
Industry analysts note that clients today expect agencies not only to secure media visibility but also to drive measurable outcomes through integrated campaigns. As a result, leadership roles now carry broader responsibilities, spanning reputation management, crisis response, content creation, and analytics.
Roslyn’s Track Record
Roslyn brings extensive experience working with technology, healthcare, and consumer brands. Her past roles have included leading integrated communications strategies, managing high-profile accounts, and driving digital transformation efforts within agency environments.
In her new role, Roslyn is expected to leverage her expertise in multi-channel storytelling, aligning earned, owned, and paid media strategies for Inkhouse’s clients. Colleagues describe her as a collaborative leader with a focus on mentoring teams and fostering inclusive work environments.
Industry Context
The appointment comes at a time when the communications industry is undergoing rapid transformation. With the rise of artificial intelligence, generative content, and heightened attention to data privacy, agencies are rethinking how they deliver value.
Many agencies are integrating AI-powered tools for media monitoring, sentiment analysis, and campaign optimization. At the same time, they are under pressure to ensure authenticity and maintain the human touch in storytelling. Leadership appointments like Roslyn’s highlight the growing emphasis on balancing technology with creativity and trust.
Inkhouse’s Strategic Direction
In recent years, Inkhouse has expanded its service portfolio to include thought leadership development, content strategy, and integrated campaigns. The company has also invested in digital analytics and measurement frameworks to help clients quantify ROI from communications efforts.
By strengthening its leadership team, the agency aims to reinforce its position in an increasingly competitive market. With Roslyn’s appointment, Inkhouse is signaling its intent to scale its operations while maintaining agility and creativity at the core of its work.
The Bigger Picture
Leadership movements across global PR agencies reflect a wider trend of consolidation and reinvention. Agencies are investing in senior talent to help brands navigate fast-moving news cycles, digital disruption, and shifting consumer expectations.
For Inkhouse, bringing Roslyn on board aligns with its vision of creating campaigns that are both culturally relevant and business-impacting. Observers suggest her appointment could help the agency sharpen its positioning as a communications partner for brands navigating complex market dynamics.
Outlook
As Roslyn steps into her new role, the focus will likely be on deepening client relationships, driving measurable impact, and shaping Inkhouse’s narrative in a marketplace where trust, creativity, and data-driven insights increasingly converge.
Her leadership is expected to influence not only client strategies but also the agency’s ability to retain and develop top talent in a competitive industry.