The partnership enables Zepto to deliver personalized, offsite media campaigns that drive visibility and performance for leading brands

Criteo, a global technology company specializing in commerce media, has announced an expanded partnership with Zepto, one of India’s fastest-growing quick commerce platforms. The collaboration aims to scale retail media campaigns and support brands in reaching consumers across multiple digital touchpoints.

The partnership leverages Criteo’s Retail Media Offsite platform to extend Zepto’s advertising capabilities beyond its own app and website. This enables brands to engage with consumers throughout the shopping journey, re-engaging users with personalized ads across the open internet. According to company executives, the strategy is designed to help brands improve visibility, customer engagement, and measurable campaign performance.

Industry estimates suggest that India’s quick commerce sector is growing at 75–100 percent annually, making it one of the fastest-growing segments in retail. As competition intensifies, platforms are adopting AI-driven solutions to help brands target users with more relevant and contextual campaigns.

Devendra Meel, Chief Business Officer at Zepto, said the partnership represents a step toward maximizing value for both users and sellers. “The success we have seen by leveraging Criteo’s retail media solutions strengthens the ecosystem we are creating. It allows brands to connect with users at the right moment in their shopping journey, driving higher engagement through a seamless experience."

Medhavi Singh, Country Head of Criteo India, emphasized how the collaboration reflects wider trends in commerce media. “Zepto’s disruptive model, combined with Criteo’s offsite retail media capabilities, enables brands to reach high-intent consumers across the entire shopper journey from discovery to conversion. This partnership highlights our shared focus on shaping the future of retail media in India’s fast-evolving digital economy,” she noted.

Criteo is expanding its footprint in India’s rapidly growing quick commerce space. By collaborating with leading quick commerce players, like Zepto. Criteo is accelerating digital transformation in the sector and positioning itself as the technology partner for brands and retailers. As quick commerce reshapes user behaviours and retail media emerges as a key revenue driver, Criteo remains committed to helping retailers and marketplaces unlock the full potential of commerce media.

Disclaimer: This is a press-release. For more information, please visit criteo.com.