Real estate marketing platform Rechat has officially launched “Lucy,” an AI-powered assistant designed to help real estate professionals streamline their workflows, access market insights, and enhance client interactions—all within a unified platform.
The Dallas-based company unveiled Lucy as part of its broader push to integrate generative AI capabilities into the daily routines of brokers and agents. Built to serve as a real-time virtual assistant, Lucy is engineered to offer hyper-personalized, contextual support—ranging from writing property descriptions to summarizing local market trends and automating follow-ups.
Designed for the Real Estate Workflow
Unlike generic AI tools, Lucy is purpose-built for the real estate industry. According to Rechat, the assistant is integrated into its all-in-one real estate platform, which combines CRM, marketing, and transaction management tools.
Lucy is trained on industry-specific data to help agents perform tasks like:
- Drafting compelling listing descriptions
- Creating customized marketing content
- Summarizing local housing trends and comparables
- Providing client-ready responses
- Reminding agents of key tasks or communications
In addition, Lucy works in sync with Rechat’s native systems, allowing for seamless communication and content generation without the need for external tools or copy-paste actions.
“Lucy understands the context of your listings, your market, and your business,” said Rechat Founder and CEO Shayan Hamidi in an interview with Inman. “It’s like having a real-time partner that thinks and writes like an agent, with data at its fingertips.”
A Response to Time-Constrained Agents
The launch of Lucy addresses a recurring challenge in the real estate sector: agents juggling multiple roles while managing time-intensive tasks such as listing creation, client communication, and lead nurturing. By integrating AI into the workflow, Rechat aims to reduce time spent on administrative activities and free agents to focus on relationship building and deal-making.
The AI assistant can respond to prompts using a mix of listing data, user preferences, and local market information. Whether it’s crafting an email response or generating a video script for a new home, Lucy is designed to simplify marketing efforts and increase agent productivity.
Rechat’s goal is to make AI not just accessible but indispensable for agents at any stage of their career—from new entrants to top performers.
AI Meets Compliance and Brand Consistency
Rechat emphasizes that Lucy also supports brokerage compliance and brand alignment. The assistant can generate materials using brand-approved language and templates, helping maintain consistency across marketing campaigns.
This capability is especially valuable for large brokerages that manage multi-agent teams and require uniform messaging across listings and client communications. Agents can personalize messages while ensuring that the tone, terminology, and design align with brokerage standards.
Lucy is also equipped with safety controls to ensure accurate and ethical outputs, especially when summarizing market data or crafting recommendations. The assistant’s responses are vetted against factual parameters to help avoid hallucinations—a common challenge in generative AI systems.
Competitive Landscape and Market Timing
The release of Lucy comes at a time when the real estate technology sector is increasingly exploring AI integrations—from chatbots and virtual staging to predictive pricing tools. However, most AI solutions available today are fragmented or require manual integrations with CRM or listing platforms.
Rechat’s approach—to embed AI directly into a unified platform—is seen as a strategic advantage. It eliminates friction between different tools and provides a centralized ecosystem for lead management, marketing, and transaction support.
The launch also reflects a broader trend where real estate firms are embracing digital transformation to stay competitive in a challenging housing market.
What’s next for Lucy
Rechat has not disclosed pricing for Lucy but indicated that the tool will be rolled out across its user base in phases, with continued improvements based on user feedback and evolving AI capabilities.
Hamidi noted that Lucy is only the beginning of the company’s AI journey. “We’re building a future where agents can focus on what they do best—building relationships—while Lucy handles the rest.”
As real estate professionals increasingly turn to AI to manage complexity, tools like Lucy may well become standard in the digital toolkit of tomorrow’s top-performing agents.