Marks the beginning of a new era of content security and monetisation in South Asia, through cutting-edge AI Infrastructure
Clairva, a Singapore-headquartered AI data-infrastructure company, today announced a strategic partnership with GoQuest Media, a global content powerhouse renowned for its diverse catalogue and strong distribution presence. This collaboration pioneers a new era in responsible, brand-safe and licensed AI data infrastructure, establishing a benchmark for how content from Global South owners can be structured, monetised, and made central to AI innovation. With Clairva Video Large Models / GenAI video generation tools will have a larger and accurate representation of the Global South.
As part of this partnership, GoQuest will leverage Clairva’s proprietary AI engine, Leinua Vault, to securely house its owned IPs. This cutting-edge solution ensures that GoQuest’s content assets remain fully rights-protected as they are transformed into enriched, AI-ready datasets while actively tracking usage and metricising audited content flows. Through this process, content owners retain control and benefit from recurring revenue opportunities, while AI labs access only encoded vectors and metadata rather than the raw video footage.
Cofounder of Clairva, Sunil Nair, said, “Clairva’s Leinua Vault sets a new benchmark in secure, rights-managed AI data creation, enabling GoQuest’s unique content to be leveraged safely for the next wave of AI models”. Sunil further stated, “Our technology guarantees that cultural diversity, authenticity, and provenance are preserved, making responsible, high-performing AI a reality for global audiences”
With Indian media companies projected to lose $2.4 billion by 2029, primarily from unauthorised use and AI scraping of premium videos, Clairva’s content security aims to address these challenges. The global media industry’s losses from unlicensed video data are estimated at up to $74 billion annually, as compromised content is illegally exploited to train AI models without proper rights or compensation to creators. Aggressive AI-driven scraping not only increases financial losses but also heightens security and legal risks for creators and media firms.
Managing Director of GoQuest Media, Vivek Lath, said, “For content creators, recognising the value of their intellectual property in relation to AI is no longer up for debate. Providing our owned data for AI training is simply seen as using another right tied to our content. Clairva makes it simple for us to create an asset that can be licensed for AI training"
GoQuest Media continues its tradition as a leader in distributing vibrant, high-quality video content from emerging markets. Its catalogue comprises thousands of premium titles across drama, factual, and entertainment, with global distribution spanning over 40 countries and ongoing expansion in emerging markets. With this partnership, its catalogue gains new value as a reference point for AI labs looking to build more inclusive, regionally nuanced, and ethically trained video-generation models.
This collaboration marks a watershed moment for the industry, demonstrating how authenticated and rights-governed content can fuel innovative AI solutions without compromising security or the welfare of creators. Together, Clairva and GoQuest aim to highlight the power of culturally diverse, brand-safe data in shaping the future of AI, setting forth a blueprint for others to follow.
Disclaimer: This is a press-release.
Related Articles
